VISIOPHONE

PLANET MUSA

Art direction of the official launch of a new craft beer brand (MUSA). The challenge was to create an interactive visual experience on a 20 meters long wall. After carefully studying the statement of purpose of the brand, analysing all the already developed communication design and testing in-house which materials were more suitable, we set out to build an interactive video mapping.

Different cardboard elements were drawn and placed, drawings were also directly made on the wall and specific sections of the wall itself were sculpture. All of these elements were mapped and several interactions were pre-programed.

Lisboa | May 2016 | By Openfield Creativelab

Openfield_Musa_b

Openfield_Musa_c

Openfield_Musa_e

Recent works

aquatrofica_0Thumb

AQUATRÓFICA

visiophone_interworlds_thumbs

INTERWORLDS

openfield-alice-thumb

ALICE

visiophone_taos_thumb

COSMIC SYSTEM

visiophone_breath

BREATH-A-GRAM

borischimp504_nhd04

NON HUMAN DEVICE #04

friction_thumb

FRICTION

visiophone_phd_thumb

S+V+M PHD THESIS

visiophone-thumb

AVSHOW | VISIOPHONE+HUGO BRANGO

borischimp504_valetudo_a

SCANNING THE SURFACE OF VALETUDO

lightflow_thumb

LIGHTFLOW

closeEncounters_thumb_borischimp504

CLOSE ENCOUNTERS